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A creator represents a person or brand. A profile represents one of their social accounts. Use creator IDs to work with a person, and platform usernames to work with a specific account. The creator and profile endpoints return Instagram accounts. Use live platform data to research Instagram, TikTok, and YouTube resources.

Retrieve a creator and their profiles

Set CREATOR_ID to an ID returned by search, lookalikes, or profile lookup:
The response’s data contains the creator; data.profiles contains their linked profiles. One creator can have multiple linked Instagram accounts. The Creator reference defines the full response. Use batch profile lookup for an existing handle list. Search returns both relevant_profile (the account most relevant to the query) and primary_profile (the largest account); either can be null.

Read freshness timestamps

Keep collection time separate from analysis time when displaying or caching data. Live endpoints can reuse recently collected source data. Check the endpoint’s returned timestamp against your application’s freshness requirement. A missing timestamp means the collection time is unknown. A saved shortlist keeps profile references, rather than a frozen copy of their metrics. Reopen those references with profile lookup to retrieve the latest stored data.

Display missing data

For partial records after ingestion, follow the bounded polling example. For failed requests, follow Error Handling.